McKinsey research reveals a wide gap between the aspirations of
executives to innovate and their ability to execute. Organizational
structures and processes are not the solution.
More than 70 percent of the senior executives in the survey say that innovation will be at least one of the top three
drivers of growth for their companies in the next three to five years. Other executives see innovation as the most important way for companies
to accelerate the pace of change in today’s global business
environment. Leading strategic thinkers are moving beyond a focus on traditional
product and service categories to pioneer innovations in business
processes, distribution, value chains, business models, and even the
functions of management.
Like short skirts, innovation has
traditionally swung into and out of fashion: popular in good times and
tossed back into the closet in downturns. But as globalization tears
down the geographic boundaries and market barriers that once kept
businesses from achieving their potential, a company’s ability to
innovate—to tap the fresh value-creating ideas of its employees and
those of its partners, customers, suppliers, and other parties beyond
its own boundaries—is anything but faddish. In fact, innovation has
become a core driver of growth, performance, and valuation.
Are you experiencing the effects of this leadership and innovation gap and how are you bridging the gap?
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