Can Leaders Harness The Hyper connectivity of Everything?

Think of the Hyper connectivity of Everything as the convergence of multiple "Connections": the Connections of Information (World Wide Web and systems), the Connections of People (social networks), the Connections of Things and the Internet of Places. These Connections can produce much value on their own (e.g., social networks), but it is the convergence of the multiple Connections that produces the greatest value, innovation and potential for competitive advantage.

The "Hyper connectivity of Everything" will pervade business, government and society, creating new business models and transforming existing ones and successful leaders will be able to harness these new business models and continuously innovate.

As the Hyper connectivity of Everything develops, everything will have an IP address. The number of Internet-connected entities and the volume of Internet data will increase.  Connected objects are driving hyperconnected businesses and extended value chains. This interconnectivity of objects, systems, information, people and places is creating many new business opportunities.  Risks and issues of security, privacy, Internet network fragmentation and infrastructure congestion may slow or diminish aspects of the Internet of Everything trend and potentially impact the acceleration of innovation.

Are you building new leadership, business, technology models based on the Hyper connectivity of Everything Trend?

Rapid technology change impacting innovation

It's safe to say that at no point in history has technology changed so rapidly and created so many opportunities and risks. What's particularly unsettling about today's post-PC environment is that the rules and wisdom of the past often don't apply.

Nowhere is this more apparent than in managing the various sales and marketing channels that now exist. Once upon a time, enterprises communicated with customers in person, using the phone and via snail mail. Marketers placed ads in print, TV and radio, and used direct mail to interact with consumers.

Today, mobile technology is changing everything. It's not so much that social media, geolocation information, big data and other tools exist and require their own set of applications and strategies. It's that they create a three-dimensional chess game that's infinitely more complex and unpredictable. Brands and reputations soar or stumble in a matter of minutes in a world where consumers suddenly wield as much power as corporations.

That much you probably know. But what many business and IT leaders don't fully grasp is that channel integration must be approached from the customer's perspective rather than that of the enterprise. In this brave new world, the technology and devices used to access a company or an account are irrelevant for consumers. It's simply a matter of having a ubiquitous view of purchases, loyalty points, coupons and social media ties. Essentially, consumers want their favorite brands to follow them around everywhere, all the time.
In a business and IT world mired in legacy systems and cost controls, making the technology invisible isn't easily done. Success requires more than building out robust channels or tossing out mobile apps. It requires more than achieving goals for metrics. High click rates and hugely successful viral campaigns don't necessarily lead to bottom-line results.

Today, the most innovative leaders crumple silos. They put big data to use in new and inventive ways. They create micro-incubators for innovation and find people who can serve as intrapreneurs. They use big data, crowdsourcing and bottoms-up methods to identify new products and services that customers didn't know they wanted—and the business never thought of providing. They create marketing and sales channels that work so well that they're there, but they're not apparent to the consumer.

To be sure, leading with innovation in mind means a new style of leadership like never before.